The Feeling It Social Campaign, playing off the peace of mind you get from having a financial protection plan, consisted of 12 static banners and 3 Influencer videos created to drive people to an online tool to sign up for life insurance.

I designed the banners, wrote the copy, created the social media strategy, negotiated the pricing for the Influencers, and directed the video creative remotely.

The website: https://lifeinsuranceiscool.com has rotating banners with clicks to three videos, also on the site. I created it in WordPress and tracked the results of activity from the social campaigns using unique Bit.ly links.

These social media banners ran on facebook, Instagram, and Linkedin, and clicked through to the site.

These Influencer videos ran on social in :30 and :60 formats, and linked back to the website tool.